APA Цитирование

 Keller, K. L. (2013).  Strategic brand management: Building, measuring, and managing brand equity.  Pearson.

Chicago-стиль цитирования

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

MLA-цитирование

 Keller, Kevin Lane.  Strategic Brand Management: Building, Measuring, and Managing Brand Equity.  Pearson, 2013.

Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.