Cita APA

 Keegan, W. J. (2017).  Global marketing.  Pearson.

Chicago Style Citation

 Keegan, Warren J.  Global Marketing.  Pearson, 2017.

Cita MLA

 Keegan, Warren J.  Global Marketing.  Pearson, 2017.

Atenció: Aquestes cites poden no estar 100% correctes.