APA Citation

 Hoover, J. (2005).  How to sell to an idiot: 12 steps to selling anything to anyone.  Wiley.

Chicago Style Citation

 Hoover, John.  How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone.  Wiley, 2005.

MLA Citation

 Hoover, John.  How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone.  Wiley, 2005.

Warning: These citations may not always be 100% accurate.