Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Wiley Publishing.
Chicago ZitierstilArikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Wiley Publishing, 2008.
MLA ZitierstilArikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Wiley Publishing, 2008.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.