Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Wiley Publishing.
Παραπομπή Chicago StyleArikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Wiley Publishing, 2008.
Παραπομπή MLAArikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Wiley Publishing, 2008.
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