Cita APA

 Arikan, A. (2008).  Multichannel marketing: Metrics and methods for on and offline success.  Wiley Publishing.

Citación estilo Chicago

 Arikan, Akin.  Multichannel Marketing: Metrics and Methods for On and Offline Success.  Wiley Publishing, 2008.

Cita MLA

 Arikan, Akin.  Multichannel Marketing: Metrics and Methods for On and Offline Success.  Wiley Publishing, 2008.

Precaución: Estas citas no son 100% exactas.