Style de citation APA

 Arikan, A. (2008).  Multichannel marketing: Metrics and methods for on and offline success.  Wiley Publishing.

Style de citation Chicago

 Arikan, Akin.  Multichannel Marketing: Metrics and Methods for On and Offline Success.  Wiley Publishing, 2008.

Style de citation MLA

 Arikan, Akin.  Multichannel Marketing: Metrics and Methods for On and Offline Success.  Wiley Publishing, 2008.

Attention : ces citations peuvent ne pas être correctes à 100%.