Exploring Social eWOM Intention in Social Commerce Environment: Individual-Level Culture Values as a Moderator

1. Introduction; 2. Literature review; 3. Two research design and methodology; ...

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Hoofdauteur: Phan Thi Phu Quyen
Taal:eng
Gepubliceerd in: Tomas Bata University in Zlín
Online toegang:https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2996
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