A theoretical model of the effects of advertising and sales promotion on brand equity.
Trích dẫn kiểu ChicagoA Theoretical Model of the Effects of Advertising and Sales Promotion On Brand Equity.
Trích dẫn MLAA Theoretical Model of the Effects of Advertising and Sales Promotion On Brand Equity.
Cảnh báo: Các trích dẫn này có thể không phải lúc nào cũng chính xác 100%.