A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
The Politeness Theory is always adhered to in business letters and letters of apology for the importance of English commercial correspondence in international trade. The application of politeness theory in English commercial correspondence and English commercial apology letters necessitates th...
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| Format: | Bài viết |
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| Sprog: | English |
| Udgivet: |
Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| Fag: | |
| Online adgang: | https://data.ufl.udn.vn/handle/UFL/1159 |
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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| Summary: | The Politeness Theory is always adhered to in business letters and letters of apology for
the importance of English commercial correspondence in international trade. The
application of politeness theory in English commercial correspondence and English
commercial apology letters necessitates the use of euphemism as a crucial linguistic
strategy. In apology letters, it is essential to examine euphemisms according to their
classifications and primary functions. This study investigates the use of euphemisms in
English letters of apology by analyzing 100 apology letters from renowned books and
then systematizing and evaluating their euphemism usage. A qualitative method is being
conducted to investigate euphemisms found in standard apology letters. It was
discovered that euphemism is frequently employed by writers to maintain a positive
image while minimizing the potential FTAs. Finally, this study concludes that
euphemisms can be a useful tool for maintaining positive business relationships,
especially when apologies are required. Also discussed are the limitations of the study
and suggestions for future research. |
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