A study on linguistic features of overstatements in english and vietnamese advertisements in the hospitality industry

Nowadays, advertisements are becoming an indispensable part in our daily lives. Most studies of advertisements concentrate on different aspects of the persuasive strategies, such as language, visual design, or psychology. Nonetheless, little has been conducted about the pragmatic features of o...

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格式: Bài viết
語言:English
出版: Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
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在線閱讀:https://data.ufl.udn.vn/handle/UFL/1164
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng