A study on linguistic features of overstatements in english and vietnamese advertisements in the hospitality industry

Nowadays, advertisements are becoming an indispensable part in our daily lives. Most studies of advertisements concentrate on different aspects of the persuasive strategies, such as language, visual design, or psychology. Nonetheless, little has been conducted about the pragmatic features of o...

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Manylion Llyfryddiaeth
Fformat: Bài viết
Iaith:English
Cyhoeddwyd: Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Pynciau:
Mynediad Ar-lein:https://data.ufl.udn.vn/handle/UFL/1164
Tagiau: Ychwanegu Tag
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

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