A study on linguistic features of overstatements in english and vietnamese advertisements in the hospitality industry
Nowadays, advertisements are becoming an indispensable part in our daily lives. Most studies of advertisements concentrate on different aspects of the persuasive strategies, such as language, visual design, or psychology. Nonetheless, little has been conducted about the pragmatic features of o...
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| Format: | Bài viết |
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| Language: | English |
| Published: |
Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| Subjects: | |
| Online Access: | https://data.ufl.udn.vn/handle/UFL/1164 |
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| Institutions: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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