An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese

This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a col...

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Hlavní autor:	Lê Lê Lộc Uyển
Další autoři:	PGS.TS. Phan Văn Hòa
Médium:	Diplomová práce
Jazyk:	English
Vydáno:	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Témata:	Linguistic Advertising Slogans Cosmetic Products English Vietnamese The English Language
On-line přístup:	https://data.ufl.udn.vn/handle/UFL/1309
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

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spelling	oai:data.ufl.udn.vn:UFL-13092025-03-10T03:42:21Z An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese LVTHS2014-8220201-006 Lê Lê Lộc Uyển PGS.TS. Phan Văn Hòa Linguistic Advertising Slogans Cosmetic Products English Vietnamese The English Language This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Lexically, the advertising slogans were divided into monosyllabic verbs, weasel words, favorable words (including adjectives and comparative and superlative degrees) and personal pronouns. Syntactically, the analyzed advertising slogans were presented in forms of verb phrase, noun phrases, imperative and declarative mood, short sentences, simple sentences and elliptical sentences. Stylistically, the advertising slogans were categorized into five stylistic fields including repetition, hyperbole, rhetorical questions, rhyme and parallelism. The thesis also discovered the underlying cultural features to explain the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient cosmetic advertising slogans in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese cosmetic advertising slogans for English and Vietnamese teaching and learning. 2025-03-10T03:42:15Z 2025-03-10T03:42:15Z 2014 Thesis https://data.ufl.udn.vn/handle/UFL/1309 en application/pdf application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection	DSpace
language	English
topic	Linguistic Advertising Slogans Cosmetic Products English Vietnamese The English Language
spellingShingle	Linguistic Advertising Slogans Cosmetic Products English Vietnamese The English Language Lê Lê Lộc Uyển An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese
description	This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Lexically, the advertising slogans were divided into monosyllabic verbs, weasel words, favorable words (including adjectives and comparative and superlative degrees) and personal pronouns. Syntactically, the analyzed advertising slogans were presented in forms of verb phrase, noun phrases, imperative and declarative mood, short sentences, simple sentences and elliptical sentences. Stylistically, the advertising slogans were categorized into five stylistic fields including repetition, hyperbole, rhetorical questions, rhyme and parallelism. The thesis also discovered the underlying cultural features to explain the similarities and differences in lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient cosmetic advertising slogans in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese cosmetic advertising slogans for English and Vietnamese teaching and learning.
author2	PGS.TS. Phan Văn Hòa
author_facet	PGS.TS. Phan Văn Hòa Lê Lê Lộc Uyển
format	Thesis
author	Lê Lê Lộc Uyển
author_sort	Lê Lê Lộc Uyển
title	An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese
title_short	An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese
title_full	An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese
title_fullStr	An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese
title_full_unstemmed	An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese
title_sort	investigation into linguistic features in advertising slogans of cosmetic products in english and vietnamese
publisher	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate	2025
url	https://data.ufl.udn.vn/handle/UFL/1309
_version_	1848489538476834816

An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese

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