An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese

This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a col...

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Détails bibliographiques
Auteur principal: Lê Lê Lộc Uyển
Autres auteurs: PGS.TS. Phan Văn Hòa
Format: Thèse
Langue:English
Publié: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
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Accès en ligne:https://data.ufl.udn.vn/handle/UFL/1309
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng