An Investigation Into Linguistic Features In Advertising Slogans Of Cosmetic Products In English And Vietnamese

This thesis was to study the lexical, syntactic and stylistic features of cosmetic advertising slogans in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a col...

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Bibliographic Details
Main Author: Lê Lê Lộc Uyển
Other Authors: PGS.TS. Phan Văn Hòa
Format: Thesis
Language:English
Published: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Subjects:
Online Access:https://data.ufl.udn.vn/handle/UFL/1309
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Institutions: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng