A Study Of Persuasive Strategies In Advertisements Of Beauty Care Products In English And Vietnamese

This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried...

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Bibliographic Details
Main Author: Nguyễn Thị Hồng Nở
Other Authors: PGS.TS. Phan Văn Hòa
Format: Thesis
Language:English
Published: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Subjects:
Online Access:https://data.ufl.udn.vn/handle/UFL/1344
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Institutions: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng