A Study Of Persuasive Strategies In Advertisements Of Electronic Products In English Versus Vietnamese

The advertising language is a very special one which has its own characteristics different from any kinds of other languages. This thesis aimed at conducting a study of persuasive strategies in advertisements of electronic products in English versus Vietnamese in spoken and written texts as discours...

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Hlavní autor: Nguyễn Thành Công
Další autoři: PGS.TS. Hồ Thị Kiều Oanh
Médium: Diplomová práce
Jazyk:English
Vydáno: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
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On-line přístup:https://data.ufl.udn.vn/handle/UFL/1431
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng