A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese
This thesis was to study the syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented bas...
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| الوصول للمادة أونلاين: | https://data.ufl.udn.vn/handle/UFL/1436 |
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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oai:data.ufl.udn.vn:UFL-14362025-03-10T04:58:34Z A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese LVTHS2014-8220201-468 Hoàng Thị Hồng Thương PGS.TS. Hồ Thị Kiều Oanh Linguistic Advertising Slogans Mobile Electronic English And Vietnamese The English Language This thesis was to study the syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Syntactically, the analyzed advertising slogans were presented in forms of phrasal, sentential and mixed structures. Semantically, the advertising slogans were categorized into five semantic fields including benefits, connectivity, design, technical innovation and uniqueness. The thesis also discovered the underlying cultural features to explain the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient advertising slogans for mobile electronic devices in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese advertising slogans for mobile electronic devices for English and Vietnamese teaching and learning. 2025-03-10T04:58:29Z 2025-03-10T04:58:29Z 2014 Thesis https://data.ufl.udn.vn/handle/UFL/1436 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| institution |
Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Linguistic Advertising Slogans Mobile Electronic English And Vietnamese The English Language |
| spellingShingle |
Linguistic Advertising Slogans Mobile Electronic English And Vietnamese The English Language Hoàng Thị Hồng Thương A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese |
| description |
This thesis was to study the syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Syntactically, the analyzed advertising slogans were presented in forms of phrasal, sentential and mixed structures. Semantically, the advertising slogans were categorized into five semantic fields including benefits, connectivity, design, technical innovation and uniqueness. The thesis also discovered the underlying cultural features to explain the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient advertising slogans for mobile electronic devices in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese advertising slogans for mobile electronic devices for English and Vietnamese teaching and learning. |
| author2 |
PGS.TS. Hồ Thị Kiều Oanh |
| author_facet |
PGS.TS. Hồ Thị Kiều Oanh Hoàng Thị Hồng Thương |
| format |
Thesis |
| author |
Hoàng Thị Hồng Thương |
| author_sort |
Hoàng Thị Hồng Thương |
| title |
A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese |
| title_short |
A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese |
| title_full |
A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese |
| title_fullStr |
A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese |
| title_full_unstemmed |
A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese |
| title_sort |
contrastive study of linguistic features of advertising slogans for mobile electronic devices in english and vietnamese |
| publisher |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| publishDate |
2025 |
| url |
https://data.ufl.udn.vn/handle/UFL/1436 |
| _version_ |
1848488769728020480 |