A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese

This thesis was to study the syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented bas...

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主要作者:	Hoàng Thị Hồng Thương
其他作者:	PGS.TS. Hồ Thị Kiều Oanh
格式:	Luận văn
语言:	English
出版:	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
主题:	Linguistic Advertising Slogans Mobile Electronic English And Vietnamese The English Language
在线阅读:	https://data.ufl.udn.vn/handle/UFL/1436
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

id	oai:data.ufl.udn.vn:UFL-1436
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spelling	oai:data.ufl.udn.vn:UFL-14362025-03-10T04:58:34Z A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese LVTHS2014-8220201-468 Hoàng Thị Hồng Thương PGS.TS. Hồ Thị Kiều Oanh Linguistic Advertising Slogans Mobile Electronic English And Vietnamese The English Language This thesis was to study the syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Syntactically, the analyzed advertising slogans were presented in forms of phrasal, sentential and mixed structures. Semantically, the advertising slogans were categorized into five semantic fields including benefits, connectivity, design, technical innovation and uniqueness. The thesis also discovered the underlying cultural features to explain the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient advertising slogans for mobile electronic devices in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese advertising slogans for mobile electronic devices for English and Vietnamese teaching and learning. 2025-03-10T04:58:29Z 2025-03-10T04:58:29Z 2014 Thesis https://data.ufl.udn.vn/handle/UFL/1436 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection	DSpace
language	English
topic	Linguistic Advertising Slogans Mobile Electronic English And Vietnamese The English Language
spellingShingle	Linguistic Advertising Slogans Mobile Electronic English And Vietnamese The English Language Hoàng Thị Hồng Thương A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese
description	This thesis was to study the syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. The descriptive and contrastive methods were used in combinations with the qualitative and quantitative approach. The findings of this study were presented based on a collection of 200 samples in English and Vietnamese (100 in English and 100 in Vietnamese) taken from the Internet, magazines and newspapers. The thesis aimed at withdrawing the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Syntactically, the analyzed advertising slogans were presented in forms of phrasal, sentential and mixed structures. Semantically, the advertising slogans were categorized into five semantic fields including benefits, connectivity, design, technical innovation and uniqueness. The thesis also discovered the underlying cultural features to explain the similarities and differences in syntactic and semantic features of advertising slogans for mobile electronic devices in English and Vietnamese. Besides, the study put forward some implications to help advertisement composers in writing efficient advertising slogans for mobile electronic devices in English and Vietnamese. Moreover, the thesis offered some pedagogical implications from the English and Vietnamese advertising slogans for mobile electronic devices for English and Vietnamese teaching and learning.
author2	PGS.TS. Hồ Thị Kiều Oanh
author_facet	PGS.TS. Hồ Thị Kiều Oanh Hoàng Thị Hồng Thương
format	Thesis
author	Hoàng Thị Hồng Thương
author_sort	Hoàng Thị Hồng Thương
title	A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese
title_short	A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese
title_full	A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese
title_fullStr	A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese
title_full_unstemmed	A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese
title_sort	contrastive study of linguistic features of advertising slogans for mobile electronic devices in english and vietnamese
publisher	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate	2025
url	https://data.ufl.udn.vn/handle/UFL/1436
_version_	1848488769728020480

A Contrastive Study Of Linguistic Features Of Advertising Slogans For Mobile Electronic Devices In English And Vietnamese

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