An Investigation Into Linguistic Features Of English And Vietnamese Short Message Service (Sms) Advertisements On Mobile Phones

Mobile advertising has become one of the most popular applications in mobile commerce, particularly in the form of text advertising through SMS (Short Message Service). This thesis deals with the linguistic units used in English and Vietnamese SMS advertisements on mobile phones by discovering their...

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Auteur principal: Nguyễn Lê Hoàng Lan
Autres auteurs: TS. Trần Quang Hải
Format: Thèse
Langue:English
Publié: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
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Accès en ligne:https://data.ufl.udn.vn/handle/UFL/1466
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng