An Investigation Into Bank Slogans In English And Vietnamese

This thesis deals with English and Vietnamese bank slogans in terms of lexical choice, syntactic and pragmatic features. It is aimed to find out the similarities and differences of the bank slogans written by the native English users and the native Vietnamese users in terms of the three aspects ment...

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Bibliographic Details
Main Author: Nguyễn Trần Ái Duy
Other Authors: PGS.TS Lưu Quý Khương
Format: Thesis
Language:English
Published: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Subjects:
Online Access:https://data.ufl.udn.vn/handle/UFL/1467
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Institutions: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng