A DISCOURSE ANALYSIS OF MEDICINE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE

The language of advertising is a very special one which has its own characteristics that make it different from other languages. This study aims at conducting a discourse analysis of medicine advertisements in English and Vietnamese. The descriptive and contrastive methods are employed to give a det...

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Bibliographic Details
Other Authors: Ph.D NGUYỄN THỊ QUỲNH HOA
Format: Bài viết
Language:Vietnamese
Published: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Online Access:https://data.ufl.udn.vn/handle/UFL/1642
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Institutions: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng