A STUDY ON THE PRAGMATIC FEATURES OF COLLOCATION USED IN ADVERTISING HAIR CARE PRODUCTS IN ENGLISH AND VIETNAMESE
The study is to find out the syntactic and pragmatic features of collocations used in advertising hair care products in English and Vietnamese to point out the similarities and differences between them. Some suggestions in the way of forming collocations will be made based on the analysis of the fin...
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| Format: | Bài viết |
| Language: | Vietnamese |
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Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| Online Access: | https://data.ufl.udn.vn/handle/UFL/1730 |
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| Institutions: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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| Summary: | The study is to find out the syntactic and pragmatic features of collocations used in advertising hair care products in English and Vietnamese to point out the similarities and differences between them. Some suggestions in the way of forming collocations will be made based on the analysis of the findings so as to help the English learners with their collocation using. This study also focuses on the influence of using collocations in advertising on such factors as gender (male or female), and ages (young or old people). |
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