A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalim...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | luanvanthacsi |
| اللغة: | English |
| منشور في: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2024
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://data.ufl.udn.vn//handle/UFL/374 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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| الملخص: | The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalimplications for advertising as well as related research. |
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