A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalim...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| অন্যান্য লেখক: | |
| বিন্যাস: | luanvanthacsi |
| ভাষা: | English |
| প্রকাশিত: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2024
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://data.ufl.udn.vn//handle/UFL/374 |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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| সংক্ষিপ্ত: | The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalimplications for advertising as well as related research. |
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