A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalim...
保存先:
| 第一著者: | |
|---|---|
| その他の著者: | |
| フォーマット: | luanvanthacsi |
| 言語: | English |
| 出版事項: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2024
|
| 主題: | |
| オンライン･アクセス: | https://data.ufl.udn.vn//handle/UFL/374 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
|---|
| 要約: | The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalimplications for advertising as well as related research. |
|---|