A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalim...
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| Format: | luanvanthacsi |
| Language: | English |
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Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2024
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| Online Access: | https://data.ufl.udn.vn//handle/UFL/374 |
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| Institutions: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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