A Multimodal Discourse Analysis of Frudential Insurance and Advertisements

The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalim...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Mai Thanh Hùng
अन्य लेखक: PGS.TS. Nguyễn Thị Quỳnh Hoa
स्वरूप: luanvanthacsi
भाषा:English
प्रकाशित: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
विषय:
ऑनलाइन पहुंच:https://data.ufl.udn.vn//handle/UFL/374
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

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