A Multimodal Discourse Analysis of Frudential Insurance and Advertisements

The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalim...

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Bibliographic Details
Main Author: Mai Thanh Hùng
Other Authors: PGS.TS. Nguyễn Thị Quỳnh Hoa
Format: luanvanthacsi
Language:English
Published: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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Online Access:https://data.ufl.udn.vn//handle/UFL/374
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Institutions: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng