A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments

The advertising language is a special one with many interesting features that differentiates itself from any kinds of other language. Advertisers have exploited some stylistic devices, including pun to beautify as well as strengthen the effectiveness of the advertisements. This thesis is aimed to co...

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主要作者: Nguyễn Ngọc Thu Hiền
其他作者: PGS.TS. Hồ Thị Kiều Oanh
格式: luanvanthacsi
語言:English
出版: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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在線閱讀:https://data.ufl.udn.vn//handle/UFL/477
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng