A Study of Pragmatic Features of Parallelism Used in English and Vietnamese Advertising Slogans

This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogan...

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Hlavní autor: Phạm Thị Thúy
Další autoři: PGS.TS. Hồ Thị Kiều Oanh
Médium: luanvanthacsi
Jazyk:English
Vydáno: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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On-line přístup:https://data.ufl.udn.vn//handle/UFL/585
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
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Shrnutí:This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogans