A Study of Pragmatic Features of Parallelism Used in English and Vietnamese Advertising Slogans

This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogan...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Phạm Thị Thúy
Άλλοι συγγραφείς: PGS.TS. Hồ Thị Kiều Oanh
Μορφή: luanvanthacsi
Γλώσσα:English
Έκδοση: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
Θέματα:
Διαθέσιμο Online:https://data.ufl.udn.vn//handle/UFL/585
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
Περιγραφή
Περίληψη:This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogans