A Study of Pragmatic Features of Parallelism Used in English and Vietnamese Advertising Slogans

This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogan...

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Detalles Bibliográficos
Autor Principal: Phạm Thị Thúy
Outros autores: PGS.TS. Hồ Thị Kiều Oanh
Formato: luanvanthacsi
Idioma:English
Publicado: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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Acceso en liña:https://data.ufl.udn.vn//handle/UFL/585
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
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Tóm tắt:This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogans