A Study of Pragmatic Features of Parallelism Used in English and Vietnamese Advertising Slogans

This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogan...

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Главный автор: Phạm Thị Thúy
Другие авторы: PGS.TS. Hồ Thị Kiều Oanh
Формат: luanvanthacsi
Язык:English
Опубликовано: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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Online-ссылка:https://data.ufl.udn.vn//handle/UFL/585
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
Описание
Итог:This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogans