A Study of Pragmatic Features of Parallelism Used in English and Vietnamese Advertising Slogans

This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogan...

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主要作者: Phạm Thị Thúy
其他作者: PGS.TS. Hồ Thị Kiều Oanh
格式: luanvanthacsi
语言:English
出版: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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在线阅读:https://data.ufl.udn.vn//handle/UFL/585
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
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总结:This thesis is aimed to study the pragmatic features of parallel structures used in English and Vietnamese advertising slogans. The findings of the study could help learners of English and Vietnamese and companies have a better insight into parallelism and its effects on designing advertising slogans