A Discourse Analysis of Destination Slogans in English and Vietnamese

Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by p...

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Hlavní autor: Lê Thị Thanh Tú
Další autoři: PGS.TS. Nguyễn Văn Long
Médium: luanvanthacsi
Jazyk:English
Vydáno: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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On-line přístup:https://data.ufl.udn.vn//handle/UFL/605
Tagy: Přidat tag
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

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