A Discourse Analysis of Destination Slogans in English and Vietnamese
Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by p...
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| Hlavní autor: | Lê Thị Thanh Tú |
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| Další autoři: | PGS.TS. Nguyễn Văn Long |
| Médium: | luanvanthacsi |
| Jazyk: | English |
| Vydáno: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2024
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| Témata: | |
| On-line přístup: | https://data.ufl.udn.vn//handle/UFL/605 |
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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