A Discourse Analysis of Destination Slogans in English and Vietnamese

Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by p...

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Détails bibliographiques
Auteur principal: Lê Thị Thanh Tú
Autres auteurs: PGS.TS. Nguyễn Văn Long
Format: luanvanthacsi
Langue:English
Publié: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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Accès en ligne:https://data.ufl.udn.vn//handle/UFL/605
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng