A Discourse Analysis of Destination Slogans in English and Vietnamese

Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by p...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Lê Thị Thanh Tú
अन्य लेखक: PGS.TS. Nguyễn Văn Long
स्वरूप: luanvanthacsi
भाषा:English
प्रकाशित: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
विषय:
ऑनलाइन पहुंच:https://data.ufl.udn.vn//handle/UFL/605
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng