A Discourse Analysis of Destination Slogans in English and Vietnamese

Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by p...

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書誌詳細
第一著者: Lê Thị Thanh Tú
その他の著者: PGS.TS. Nguyễn Văn Long
フォーマット: luanvanthacsi
言語:English
出版事項: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
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オンライン・アクセス:https://data.ufl.udn.vn//handle/UFL/605
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
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