A Discourse Analysis of Destination Slogans in English and Vietnamese

Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by p...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Lê Thị Thanh Tú
Andere auteurs: PGS.TS. Nguyễn Văn Long
Formaat: luanvanthacsi
Taal:English
Gepubliceerd in: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
Onderwerpen:
Online toegang:https://data.ufl.udn.vn//handle/UFL/605
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng