Don, P., & Martha, R. (2023). Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley.
Παραπομπή Chicago StyleDon, Peppers, και Rogers Martha. Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley, 2023.
Παραπομπή MLADon, Peppers, και Rogers Martha. Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley, 2023.
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