Don, P., & Martha, R. (2023). Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley.
Styl ChicagoDon, Peppers, a Rogers Martha. Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley, 2023.
Citace podle MLADon, Peppers, a Rogers Martha. Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley, 2023.
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