Don, P., & Martha, R. (2023). Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley.
Citação norma ChicagoDon, Peppers, e Rogers Martha. Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley, 2023.
Citação norma MLADon, Peppers, e Rogers Martha. Managing Customer Experience and Relationships: A Strategic Framework (Third Edition). Wiley, 2023.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.