Gayle, K., David, W., & Irene, H. P. (2023). Advertising: An Integrated Marketing Communication Perspective (Fourth Edition). McGraw-Hill Education.
Παραπομπή Chicago StyleGayle, Kerr, Waller David, και H Powell Irene. Advertising: An Integrated Marketing Communication Perspective (Fourth Edition). McGraw-Hill Education, 2023.
Παραπομπή MLAGayle, Kerr, Waller David, και H Powell Irene. Advertising: An Integrated Marketing Communication Perspective (Fourth Edition). McGraw-Hill Education, 2023.
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