APA Citation

Gayle, K., David, W., & Irene, H. P. (2023). Advertising: An Integrated Marketing Communication Perspective (Fourth Edition). McGraw-Hill Education.

Chicago Style Citation

Gayle, Kerr, Waller David, and H Powell Irene. Advertising: An Integrated Marketing Communication Perspective (Fourth Edition). McGraw-Hill Education, 2023.

MLA Citation

Gayle, Kerr, Waller David, and H Powell Irene. Advertising: An Integrated Marketing Communication Perspective (Fourth Edition). McGraw-Hill Education, 2023.

Warning: These citations may not always be 100% accurate.