Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)

Codi QR

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)

pp: 938.

Guardat en:

Dades bibliogràfiques
Autors principals:	Gayle, Kerr, David, Waller, Irene, H Powell
Format:	Llibre
Idioma:	English
Publicat:	McGraw-Hill Education 2023
Matèries:	Advertising Integrated Marketing Communication
Accés en línia:	http://elib.vku.udn.vn/handle/123456789/2831
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

Ítems similars

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
per: George, E. Belch, et al.
Publicat: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
per: Kenneth, E. Clow, et al.
Publicat: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
per: Kenneth, E. Clow, et al.
Publicat: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
per: A. Terence, Shimp, et al.
Publicat: (2025)

Advertising and promotion : an integrated marketing communications perspective
per: Belch, George E
Publicat: (2018)

Integrated marketing communications in advertising and promotion
per: Shimp, Terrence A.
Publicat: (2007)

Promotion and integrated marketing communications
per: Semenik, Richard J.

Advertising communications and promotion management /
per: Rossiter, John R.
Publicat: (1998)

Integrated Marketing Communications: A Global Brand-Driven Approach (Second Edition)
per: Philip, J. Kitchen, et al.
Publicat: (2023)

Integrated marketing communications in advertising and promotion
per: Shimp, Terence A.
Publicat: (2007)

Advertising campaign strategy:
per: Parente, Donald
Publicat: (2004)

The handbook of international marketing communications /
Publicat: (1999)

Advertising and promotion :
per: Belch, George E. (George Eugene)
Publicat: (2004)

Advertising and promotion :
per: Belch, George E. (George Eugene)
Publicat: (2004)

Beyond advertising
per: Wind, Yoram
Publicat: (2016)

Advertising Impact and Controlling in Content Marketing
per: Thomas, Horner
Publicat: (2025)

Building an Integrated Marketing Communication Program for Thai Market Company Limited - Da Nang Brand
per: Dinh, Thi Huong Giang
Publicat: (2023)

Marketing and advertising yearbook
Publicat: (1990)

Integrated advertising, promotion, and marketing communications
per: Clow, Kenneth E.
Publicat: (2018)

Building an Integrated Marketing Communications Plan at Thien Viet Technology Application Limited Liability Company
per: Nguyen, Thi Thu
Publicat: (2023)

Campaign Integrated Marketing Communications for Course "Little Starters" of Inuco Education and Trading Company Limited
per: Doan, Thi Bao Tram
Publicat: (2023)

Building an Integrated Marketing Communications Plan at for My Khe II Hotel
per: Nguyen, Thi Nhu Le
Publicat: (2023)

Building an Integrated Marketing Communication Program for FEC - Family English Centre
per: Ho, Thi Nhu Y
Publicat: (2023)

Advertising as communication
per: Dyer, Gillian
Publicat: (1982)

Advertising contemporary society :
per: Rotzoll, Kim B.
Publicat: (1986)

Strategic Integrated Marketing Communications (4th Edition)
per: Larry, Percy
Publicat: (2025)

Advertising and integrated brand promotion
per: O'Guinn, Thomas C.
Publicat: (2006)

Advertising and integrated brand promotion
per: O'Guinn, Thomas C.

Marketing management for small and medium enterprises: Promotion and advertising
per: Business School of the National Economics Univ. of Hanoi
Publicat: (2001)

Strategic advertising management
per: Percy, Larry
Publicat: (2001)

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (Fifth Edition)
per: Dave, Chaffey, et al.
Publicat: (2024)

The white paper marketing handbook :
Publicat: (2006)

English for Marketing and Advertising
per: Gore, Sylee
Publicat: (2008)

Advertising Theory (Second Edition)
per: Shelly, Rodgers, et al.
Publicat: (2025)

Building an integrated marketing communication activities plan at Lam Son Commercial Advertising Company Limited
per: Phan, Duy Anh Phuc
Publicat: (2024)

Building an integrated marketing communication program for individual customers at aia exchange Da Nang life insurance company
per: Nguyen, Duc Tuan
Publicat: (2022)

Integrated marketing communications :
per: Kitchen, Philip J.
Publicat: (2004)

Marketing communications :
per: Crane, Edgar
Publicat: (1965)

Enhancing integrated marketing communication activities for fec education one member limited liability company
per: Nguyen, Dac Tiep
Publicat: (2022)

Social Media Strategy: Marketing, Advertising and Public Relations in The Consumer Revolution (Second Edition)
per: Keith, A. Quesenberry
Publicat: (2023)