Philip, K., & Kevin, L. K. (2023). Marketing Management (Global Edition - 15th Edition). Pearson Education.
Chicago Style CitationPhilip, Kotler, and Lane Keller Kevin. Marketing Management (Global Edition - 15th Edition). Pearson Education, 2023.
MLA CitationPhilip, Kotler, and Lane Keller Kevin. Marketing Management (Global Edition - 15th Edition). Pearson Education, 2023.
Warning: These citations may not always be 100% accurate.