Alan, P. (2023). The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education.
Chicago-stil citatAlan, Pennington. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education, 2023.
MLA-referensAlan, Pennington. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. Pearson Education, 2023.
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